Digital Intent

Disrupt yourself.

Digital Intent is a new venture discovery & development firm helping companies identify the next big thing, build it quickly, and get people using it. We're rocket fuel for your next business.

Let's Build Something Great Together.

We help you in three ways.

New Venture Discovery

Market research, customer development and product strategy. Get out of the building to find the next problem worth solving.

New Venture Development

User-centered design, agile software engineering and machine learning. Launch faster, iterate rapidly, find product-market fit.

New Venture Growth

Digital marketing, user acquisition, retention and revenue generation. Get more customers, build your brand, achieve scale.

Get all our secrets.

We regularly share what we're reading and thinking about in our newsletter. Join and get instant access to DI partner and Kellogg Professor Joe Dwyer's Innovation Framework, the basis for his wildly popular New Venture Discovery course.

Better products don’t just happen. It takes an intentional process.

Our process has been designed to maximize your chances of actually succeeding in the market. Our strategists, designers, engineers and marketers can jump in at any phase, or go on the entire journey with your team.

Phase 1: Problem

Validate the customer has a problem worth solving before you build.

Phase 2: Solution

Truly solve that problem in a differentiated way.

Phase 3: Value

Capture enough value to make it worth pursuing.

Phase 4: Growth

Identify channels and tactics to achieve sustainable scale.

DI engagements have included large multi-platform product launches for Fortune 1000 companies, transforming mid-sized companies with new product offerings, and helping startups find Product-Market fit. DI clients have acquired millions of users, raised over $50 million in funding, and have had multiple exits.

Recent articles

The Danger of Cheap Acquisition

Some founders think the ability to acquire users inexpensively can make up for lackluster retention. Why this is a huge trap to avoid.

4 Lessons Growing A Company 735% in 3 Years

Digital Intent is #620 on the Inc 5000 list of fastest growing private companies. What I’ve learned along the way.

How to Minimize Product Friction

What friction is, how to find it, and common mistakes to look out for.