The future of book publishing
How to innovate inside of legacy industries, and what the book of the future will look like.
How do you innovate inside a company with decades of rich history, with business models that are firmly entrenched, delivering on a product people have consumed effectively the same way for centuries?
My guest today is Maja Thomas, Chief Innovation Officer for Hachette Livre, one of the largest book publishers in the world, and the Director of the Hachette Innovation program, focusing on the intersection of publishing and digital innovation.
In this conversation we discuss some of the challenges to innovation in the publishing industry, the rise of voice interfaces, the future of augmented reality, how publishers leverage big data to improve the publishing process, and much more.