Community Building – How LEGO built an empire with the help of its fans
How LEGO turns customers into raving fans at scale, and how organizations can do the same.
The LEGO Ideas initiative is perhaps the most famous example of successful community building and open innovation.
In this episode we talk with Tim Courtney, who helped run the LEGO Ideas community for over 7 years. We discuss:
- The history of the LEGO Ideas movement
- The characteristics that make community building efforts successful
- The pitfalls to avoid and much more.