How Uber, Twitch and Cameo grew marketplace businesses
Lessons from unicorns on growing the supply side of marketplace businesses.
The common wisdom around creating a marketplace business is to start with supply. The logic is that without the supply side you can’t capture the demand side, which is typically how a marketplace business monetizes.
Jessica Messinger is the head of growth at Cameo, and previously grew the supply side of both Uber and Twitch. And in this episode we go into a ton of detail around how to grow the supply side of a marketplace.
Jessica has a ton of insight and some fantastic stories, and I think you’ll find this one super interesting.